New Feature / Update: Smart Paths
What is it?
Well, sugar, if you’ve ever wished your workflows could just know what to do instead of makin’ you choose, then Zapier’s Smart Paths is about to be your new best friend. This latest feature lets you set up automation that can take different routes based on your data. Picture it like a GPS for your tasks, rerouting depending on what’s in front of it without ya liftin’ a finger!
Why does it matter?
Now, let me give you a picture of how this can work in real life: say you’re a marketing whiz tryin’ to manage campaigns across several platforms. With Smart Paths, you can automate responses based on the type of enquiry someone makes. If it’s a query about a product, it could send them a link. If it’s customer support, it might route them to your contact form. Talk about workin’ smarter, not sweatier!
Another example? Maybe you’re a small business owner using Zapier to automate sales leads. The Smart Paths feature can help you send different follow-up emails based on how a lead interacted with your site. So if they’re sniffing around your product pages but haven’t made a purchase yet, you can send one kind of email, and if they’ve already bought something, a thank-you note or survey might be more apt. This way, you ain’t a one-size-fits-all kinda business.