New Feature / Update: AI Orchestration

What is it?
Zapier has rolled out a game-changing feature called AI Orchestration. In simple terms, this new addition allows users to combine the power of AI with the extensive array of automation workflows that Zapier offers. Imagine setting up tasks where AI can analyse data, make decisions, and execute actions automatically across your favourite apps – that’s the brilliance of this update!

Why does it matter?
So, why should you pay attention to this? Well, let’s say you’re a marketer juggling multiple campaigns. You’ve got customer data flowing from a survey tool, social media interactions, and email responses. With AI Orchestration, you can set up Zaps that automatically assess customer sentiment based on their feedback, then trigger tailored marketing emails or social media posts without lifting a finger. It really takes the grunt work out of those repetitive tasks.

Similarly, if you’re a small business owner tracking sales leads, you can use this feature to automatically score leads based on engagement metrics. Picture this: instead of manually tracking who clicked what, your automation can prioritise leads, freeing you up to focus on closing deals.

To put it simply, AI Orchestration means less time spent on the boring stuff, and more time doing what really matters. So, if you’re trying to keep your workflow smooth and efficient, this might just be your new best friend.