New Feature / Update: AI Orchestration
Zapier has rolled out a new feature called AI orchestration, which gives users the ability to connect and automate their workflows with AI capabilities. In simple terms, this means you can now integrate AI tools into your automated processes without needing to write any code. It’s like having a personal assistant who can handle repetitive tasks for you while leveraging smart technologies.
Why does it matter?
This update is a game-changer for anyone looking to optimise their workflows. For example, a marketer can set up a workflow where any new lead from their website is automatically assigned to an AI tool that crafts a personalised email. This way, while they focus on strategy, the AI handles the grunt work of engaging leads. Similarly, a small business owner could automate the collection of customer feedback through AI-driven surveys that adapt based on previous responses, giving them deep insights without heavy lifting.
When I first heard about this, it felt kinda like I was gifted a Swiss Army knife—one tool that does several jobs without the clutter. It’s one of those features that sounds simple but can radically shift how we approach everyday tasks.
Of course, I had my doubts. Would this integration genuinely free up time, or just add more complexity? But after diving into it, it feels like they’ve captured that sweet spot between user-friendliness and power. If you’ve ever battled through automating tasks manually, you know the pain of wrestling with every connection, and this feels like it’s turning down the dial on that frustration.