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Zapier’s New AI Orchestration: Making Automation Smarter

New Feature / Update: AI Orchestration in Zapier

Recently, Zapier announced an innovative update: AI Orchestration. In simple terms, this new feature leverages AI to help users automate complex workflows more intelligently. Instead of just connecting apps to perform tasks, AI Orchestration can now suggest actions, adapt workflows based on user behaviour, and streamline processes by learning over time.

Why does it matter?

For many of us, the joy of automation lies in its ability to save time and reduce tedious tasks. Imagine a marketer using Zapier to manage their email campaigns. With AI Orchestration, they could set up a workflow that not only sends out emails but also learns which campaigns perform best, automatically adjusting the messaging and timing for each audience segment.

Similarly, a small business owner juggling customer enquiries could benefit immensely. By tapping into AI Orchestration, they could create a system that intelligently routes questions to the appropriate team members, prioritising urgent inquiries, without manual intervention. This leaves more room for creativity, innovation, and perhaps even a proper lunch break.

As someone who often finds myself entranced by the magic of tech, I see how this could ease daily workflows. Somedays, I think about how the world is constantly changing, but updates like these help us keep pace without feeling left behind amidst the chaos.

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