New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier has just rolled out a new feature called AI Orchestration. In plain terms, it’s like having a digital assistant that helps you connect and automate tasks between different apps smarter than ever. It’s designed to figure out the best way to manage automated workflows by using AI to optimise decisions and actions, rather than just sticking to your original setup. Think of it as Zapier getting a brain upgrade!
Why does it matter?
For a marketer trying to manage leads and social media posts, imagine how helpful it would be if your software could automatically triage your incoming leads based on keywords or previous interactions. Instead of setting multiple, separate zaps—think about having one central hub where AI helps direct the best route for each lead. Talk about a game-changer! Or let’s say you’re a business owner juggling invoices and email newsletters; this new feature could sync your invoicing app with your email platform, sending reminders or follow-ups automatically tailored to your clients. Sweet as!