New Feature / Update: AI Orchestration
What is it?
Zapier has just rolled out its latest feature: AI Orchestration. In simple terms, this upgrade allows users to harness AI capabilities to automate complex workflows between over 8,000 applications. Imagine if every app you use—from email to project management tools—could talk to each other seamlessly, with AI making it smarter and more intuitive. That’s what this new feature is all about.
Why does it matter?
Picture this: You’re a marketer juggling several projects. With AI Orchestration, you can set up a workflow where leads from your website automatically go into your email marketing tool, customise them based on previous interactions, and trigger follow-up tasks in your project management app—all without lifting a finger after the initial setup. Or let’s say you’re a small business owner. You can automate invoice creation from your sales platform to your accounting software, saving time and reducing errors.
This isn’t just about automating tasks; it’s about working smarter, not harder. With AI leading the charge, you can focus on the creative and strategic parts of your job that truly make a difference.