New Feature / Update: AI Orchestration
What is it?
Zapier, the stalwart of no-code automation, has just dropped a fresh feature: AI orchestration. In simple terms, this lets you automate tasks across different applications by leveraging AI to handle the decision-making process. Instead of just setting up a sequence of actions, you can now add AI to assess conditions and make your automation smarter. Imagine building a workflow where instead of just sending an email when an event occurs, the system can analyse data and decide whether to notify you immediately, delay the notification, or even escalate it to a team member.
Why does it matter?
For real people like marketers and business owners, this means more time saved and fewer manual checks. Let’s take a marketing manager, for instance. They could set up a Zap that monitors social media mentions of their brand. With AI orchestration, if the AI detects a surge in negative mentions, it can automatically draft a response or alert the right team members to engage immediately, all while you’re knee-deep in a creative brainstorming session. Or consider a business owner, trying to juggle customer inquiries. With AI orchestration, a support bot could intelligently triage incoming requests, prioritising urgent matters while the business owner focuses on scaling their operations.
AI orchestration isn’t just about cutting corners; it’s about amplifying your capabilities and making your workflow feel less like herding hadedas and more like a well-tuned engine. This recent update isn’t just evolving the platform; it’s redefining how we think about automation in everyday tasks.