Zapier’s New AI Orchestration: A Game Changer for Automation Workflows

New Feature / Update: AI Orchestration

What is it?
Zapier has just rolled out a buzzing new feature called AI Orchestration, designed to give your automation workflows a serious upgrade. Think of it as your brainy little assistant that can connect the dots between different apps like never before. With this new addition, Zapier’s already stellar no-code platform now has AI at its core to orchestrate tasks based on smart triggers and patterns.

Why does it matter?
Here’s the deal: if you’re a small business owner juggling tasks like a circus performer, this feature will let you automate more complex workflows without breaking a sweat. Picture this: you’ve got leads coming in from various sources like social media, your website, and email. With AI Orchestration, Zapier can now prioritize and funnel those leads automatically to your CRM based on their engagement level—no manual sorting needed. You can also imagine marketers using this to streamline their campaigns. When a customer takes an action, the AI triggers follow-up emails or messages tailored to their behaviour, giving them a personalised touch. It’s like having a rubber band that adjusts without you having to pull or stretch it each time!