New Feature / Update: AI Orchestration
Zapier has just rolled out a game-changing feature called AI Orchestration. In simple terms, this lets users automate workflows by integrating AI into their existing Zapier automations. Instead of just connecting apps together, Zapier now allows you to harness AI capabilities—from generating content to making predictions—right within your workflow.
Why does it matter?
Think of the last time you created a marketing campaign. You probably had to draft emails, schedule social posts, and maybe even gather analytics to measure success. With AI Orchestration, you could set up a zap that automatically drafts email content using AI based on trending topics, schedules those posts, and then sends you a report on how they performed—all without having to constantly switch between platforms.
In another scenario, analytics teams can use this feature to automatically pull in data forecasts using AI, generate summaries of those insights, and share them with stakeholders—all while minimising manual effort.