New Feature / Update: AI Orchestration
What is it?
So, Zapier has just rolled out a new feature called AI Orchestration. In simple terms, this means that you can now use sophisticated AI to make your automated workflows smarter and more flexible. Instead of just linking two apps together, AI Orchestration allows Zapier to understand the context of your tasks better and make decisions based on that context.
Why does it matter?
Let’s break it down. Imagine you’re a marketer running multiple campaigns at once. With the new AI Orchestration, you could automate responses to customer inquiries based on what’s been happening in your campaigns. If a certain email campaign is bringing in a lot of engagement, Zapier can automatically adjust follow-up tasks, like sending more targeted messages or alerts to your team. This saves time and enhances your responsiveness.
Or think of a business owner managing customer feedback through various channels. Now, you can automate the collection and analysis of feedback, prioritising issues that need immediate attention based on AI insights. In essence, it transforms your workflows from rigid sequences into dynamic processes that adapt to real-time data.
The takeaway? This isn’t just an upgrade—it’s an invitation to rethink how we use automation in our daily work. So if you’re looking to level up your efficiency, give this new feature a whirl. Trust me, you’ll be glad you did.