New Feature / Update: AI Orchestration in Zapier

What is it?

Zapier has just introduced a powerful new feature called AI Orchestration. In simple terms, this means that users can now integrate AI capabilities directly into their automation workflows without needing to know any code. Imagine connecting various apps to not just perform tasks automatically, but also to make smarter decisions based on the data they handle.

Why does it matter?

Think about this: as a marketer, you’re constantly juggling tasks—sending emails, tracking responses, and updating customer data. With AI Orchestration, you can set up a workflow that not only automates sending out your campaigns but also analyses performance in real time. It can suggest the optimal times to send emails based on past engagement data, helping you fine-tune your strategy on the fly.

Or, if you’re a business owner, imagine this scenario: your sales team is inundated with leads from various platforms. With the new feature, you can automate the process of scoring leads based on predefined criteria—funneling the hottest prospects to your team first, while the AI manages the rest. This means your team can focus on closing sales rather than manual data entry.

Overall, AI Orchestration in Zapier is not just a shiny new toy; it’s a practical tool for enhancing productivity and decision-making in everyday business operations.