New Feature / Update: AI Orchestration
What is it?
Zapier just rolled out a nifty new feature called AI Orchestration. In layman’s terms, this update lets users automate not just tasks, but the decision-making processes behind those tasks. So, instead of just connecting apps and sending data from one place to another, AI Orchestration helps determine when to do those actions based on the context. It’s like giving your automation a brain, so it knows not to chase down every lead if you’ve already followed up with them.
Why does it matter?
Think about it: marketers can now set up a system where they get alerts only when a lead is genuinely interested, rather than bombarding everyone on the list with generic emails. Or take customer support teams who could leverage this to differentiate urgent queries from the usual fluff, focusing their energy where it counts. If you’ve ever drowned under emails or tasks—this could be the lifebuoy in your workflow ocean.
This update makes it easier for non-techies to feel like they’re steering the ship instead of just along for the ride. Imagine setting it up while sipping your morning coffee (the one you splurged on because it’s Tuesday) and knowing it’s curating your workload wisely.