New Feature / Update: AI Orchestration in Zapier

What is it?
Zapier, the popular no-code automation platform, just announced a game-changing feature: AI orchestration. This update takes the existing workflow automation capabilities and supercharges them with artificial intelligence. Now, users can create smarter, more adaptive workflows without needing a tech degree. Imagine being able to pull data from different apps, analyse it, and even make decisions based on that data—simply by setting parameters and letting the AI do the heavy lifting.

Why does it matter?
So, why should this matter to you? Picture this: you’re a marketer juggling multiple campaigns across various platforms. With AI orchestration, you can automate not just the repetitive tasks but also optimise your campaign management in real-time. Let’s say you want to redirect your budget towards the higher performing ad sets. You can set your criteria, and the AI will analyse performance data, automatically reallocating funds without you having to lift a finger.

On the flip side, if you’re an analyst processing data from different tools, this feature can help you aggregate insights seamlessly. Setting up AI workflows means spending less time on data wrangling and more time making impactful decisions based on the insights the AI discovers. It’s like having a super efficient assistant who never sleeps!