New Feature / Update: AI Orchestration in Zapier
Zapier, the go-to platform for automating workflows across countless apps, has introduced a game-changing feature: AI orchestration. This feature harnesses the power of artificial intelligence to streamline and enhance the automation process. In simple terms, it means that Zapier can now automatically decide the best path for your workflows based on the data and criteria you set. Picture an orchestra, where each instrument plays its part in perfect harmony—this is how AI orchestration works, ensuring your tasks flow seamlessly from one to another.
Why does it matter?
This update could be a real boon for marketers juggling multiple campaigns. Imagine you’re running an email marketing campaign while simultaneously updating your social media channels. With the AI orchestration, Zapier can monitor engagement metrics and automatically adjust your task execution based on real-time data, ensuring that your emails reach the right audience and your social media posts are optimised for engagement. It’s a little like having a personal assistant who knows just when to nudge you for action.
Another practical use case could be for small business owners managing customer interactions. Let’s say you open a ticketing system for support queries. With AI orchestration, Zapier can automatically prioritize urgent tickets or even route them to the right team member based on parameters set by you. This means less time sorting through issues and more time focused on solving them—leaving you free to enjoy your afternoon coffee without worrying about customer satisfaction slipping through the cracks.