New Feature / Update: AI Orchestration
What is it?
Zapier has introduced a game-changing feature called AI Orchestration, allowing users to power their workflows with AI. In straightforward terms, this means you can now automate tasks using AI to make decisions based on your specific needs. So, instead of just linking apps together, Zapier can intelligently analyse data and trigger actions on its own, making your workflows more efficient and responsive.
Why does it matter?
This is huge for anyone juggling multiple apps. Picture this: you’re a marketer tracking leads across several platforms. With AI Orchestration, when a potential customer fills out a form on your website, Zapier can not only log that info in your CRM but also assess their engagement levels, categorising them as high-quality leads. This means you can prioritise your outreach based on actionable insights without having to dive into every detail manually.
Another scenario? Let’s say you’re a developer managing project updates across tools like Trello and Slack. Imagine if Zapier can automatically summarise project changes and notify your team through Slack when certain conditions are met. This keeps everyone informed without extra effort—you focus on creative problem-solving, and Zapier takes care of the routine updates. It’s like having a virtual assistant that just gets it.