New Feature / Update: AI Orchestration in Zapier

What is it?
Zapier has just introduced a game-changing feature: AI orchestration within its automation platform. This means that users can now leverage AI to enhance how they automate workflows across more than 8,000 apps, allowing for smarter and more efficient connections between those apps. You can think of it like a conductor leading a symphony—AI will help orchestrate the right actions at the right time without all the manual tweaking.

Why does it matter?
Imagine you’re a marketer launching a new campaign. You could set up a Zap (Zapier’s automation recipe) to automatically send out emails when someone subscribes to your newsletter. Now, with AI orchestration, Zapier can learn from previous campaigns and suggest the most effective times to send emails, what content to feature based on engagement metrics, or even recommend which social media platforms to post on for maximum impact. It’s like having a personal assistant who knows what works best for your audience.

Or consider a developer working on a project management tool. With AI orchestration, they can automate task assignments based on the team’s workload, ensuring no one is overburdened, while always keeping track of deadlines. Basically, it’s all about making automation smarter—not just faster.