New Feature / Update: AI Orchestration in Zapier

Zapier, the popular no-code automation platform, has just introduced a game-changing feature: AI orchestration. What does this mean? In simple terms, it’s like having a smart assistant that helps you connect different apps and services more efficiently. Rather than setting up each task manually, you can now use AI to understand what you need and suggest workflows that automate processes seamlessly.

What’s particularly exciting is that this new feature improves your ability to automate everything from sending follow-up emails based on user actions to managing complex customer interactions in real-time. You’ll find this especially useful if you’re juggling multiple tools and need them to communicate without lifting a finger.

Why does it matter?

For marketers, this AI orchestration means you can create more targeted campaigns without pouring over spreadsheets to set things up. Imagine pulling data from your email tool, your CRM, and your social media accounts to automatically generate customised responses or content suggestions. It saves you time and allows you to focus on strategy rather than repetitive tasks.

For business owners or analysts, this feature is a total game-changer. Need to re-engage customers who haven’t bought in a while? Just set up a zap (Zapier’s term for automation) that uses AI to identify these customers and automatically send them tailored offers via email, all without any manual input. That’s the power of AI in your workflows, making your processes smoother and more reactive to your customer’s needs.