New Feature / Update: AI Orchestration
Zapier has just rolled out its new AI Orchestration feature, which is like having a savvy assistant manage all your automation tasks for you. Instead of manually setting up each step in a workflow, you can now use AI to suggest and execute actions based on your preferences and past behaviours. Essentially, it can learn what you typically do and help streamline your daily tasks, allowing you to focus more on the big picture rather than the nitty-gritty.
Why does it matter?
Imagine you’re a marketer knee-deep in multiple campaigns. You’ve got emails to send, social media posts to schedule, and a few reports to pull together. With AI Orchestration, you might set it up once to automate the routine tasks. The AI learns your patterns and preferences—like the best times to post on social media or when to send emails based on past engagement.
As for analysts, this feature could be a game changer. Picture gathering data from various sources like Google Sheets and your CRM. Instead of spending hours pulling it all together, you could have Zapier sort and compile it, leaving you free to focus on interpreting the data rather than wrestling with it. It’s about turning the routine into background noise, so you can zero in on insights and strategy.