New Feature / Update: AI Orchestration
What is it?
Zapier just upped its game with a shiny new feature called AI Orchestration. Think of it as a smart conductor for your digital workflows—this feature can now help automate tasks across over 8,000 apps without the usual grunt work. Instead of manually setting everything up, you can let AI figure out the best steps to take based on the data flowing through your systems.
Why does it matter?
For marketers juggling multiple campaigns, this means you can seamlessly sync leads from a webinar tool to your email marketing platform without needing to click through a bunch of settings. Picture this: you’ve got a new lead from a webinar who’s interested in your product. With AI Orchestration, as soon as they interact, the system can automatically update their profile, trigger a follow-up email, and even remind your sales team—all without your intervention. That’s like having an extra hand (or two) working behind the scenes to keep your business running smoothly.
If you’re a business owner trying to optimise your operations, this feature can help you save time and lessen human error. You can get back to focusing on the big picture while Zapier handles the nitty-gritty.