New Feature / Update: AI Orchestration
What is it?
Zapier, the no-code automation platform that many of us turn to when juggling multiple apps, has just rolled out a nifty new feature called AI Orchestration. This update uses artificial intelligence to improve workflow automation by allowing users to create more complex logic paths between their connected apps. Think of it like adding a brain to your existing automations—now, instead of just moving data around, your Zaps can make more informed decisions based on the information they’re processing.
Why does it matter?
If you’re a marketer, this update can save you a heap of time. Imagine automating your lead generation process: with AI Orchestration, you could set up workflows that segment your contacts based on their interactions, automatically sending them to the right follow-up sequence without lifting a finger. For developers, this means less manual work in integration and more focus on building—maybe even freeing up time to learn that new coding language you’ve been putting off since last summer.
Overall, AI Orchestration not only simplifies intricate processes but also enhances efficiency. This is a game-changer for anyone looking to optimise their workflow without diving into the nitty-gritty.