New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier, the no-code automation platform that connects countless apps, just rolled out an exciting new feature called AI Orchestration. Simply put, this feature allows users to harness the power of AI to make their automated workflows smarter and more efficient. Instead of just following pre-set rules, AI Orchestration can analyse data and adapt actions based on real-time inputs, making your workflows not just automated, but also intelligent.
Why does it matter?
Now, let’s talk about why this is a big deal.
Imagine you’re a small business owner juggling multiple tasks. With this new feature, you can set up a workflow that automatically adjusts based on customer behaviour. Say a customer leaves items in their cart. AI Orchestration can analyse the situation and send them a personalised message to encourage them to complete the purchase—without you even lifting a finger.
Marketers can leverage this, too. They can create campaigns that adapt based on engagement. If a user opens an email but doesn’t click through, Zapier can automatically follow up with a tailored message instead of relying on a static approach. This boosts engagement and increases conversion rates.
In a nutshell, AI Orchestration isn’t just about automating tasks; it’s about making your workflows smarter, and that’s going to save you time while driving results.