New Feature / Update: AI Orchestration Tools
Recently, Zapier announced a major update that brings AI orchestration capabilities to its no-code automation platform. In simple terms, this means users can now deploy artificial intelligence to help manage their workflows across thousands of apps without needing to write any code. It’s like having a smart assistant who knows where everything is and can help connect all the dots for you.
Why does it matter?
This update is a game changer for a wide range of users, from marketers trying to optimise their ad campaigns to small business owners looking to streamline customer interactions. For example, imagine a marketer who uses social media to engage with customers but finds it difficult to keep track of interactions across different platforms. With the new AI orchestration tools, they can set up a workflow that automatically gathers comments and messages from various channels, allowing them to respond more efficiently. Or, think of a small business owner who wants to send personalised emails to customers based on their buying behaviour. Zapier can automate this process, pulling data from their sales platform and crafting tailored messages that feel personal without the manual legwork. It’s like having a helpful hand that makes sure nothing slips through the cracks.