Zapier Boosts Automation with AI Orchestration

New Feature / Update: AI Orchestration in Zapier

What is it?
Zapier has just added a shiny new feature: AI orchestration. Now, instead of just connecting apps and automating workflows, Zapier can intelligently suggest the best paths for your tasks. Think of it as adding a smart assistant to your existing automation setup that knows how to make it all flow smoother. You set up your Zaps—those little automations that save you time—and the AI kicks in to optimise how things get done.

Why does it matter?
For marketers, this means less time wrangling with data—just set your parameters and let AI figure out the most efficient way to reach your goal. Imagine you run a small business: you could have a Zap that automatically updates your customer database when a sale is made, but now, with AI orchestrating things, it could also kick in an email to the customer and log their purchase data in a spreadsheet without you lifting a finger. It’s like having a virtual assistant who’s also pretty good at logistics.

Just think of the magic: Instead of micromanaging your automation setups, you can focus more on the creative side—like running that killer campaign or launching that new product. Welcome to automation 2.0, folks. No more “boerie code” just sitting there like it’s waiting for a bus—let’s make it sing!