New Feature / Update: AI Orchestration in Zapier
What is it?
→ Just last week, Zapier rolled out a new feature called AI Orchestration. Basically, this allows users to automate workflows across various applications by leveraging AI to determine the most efficient paths for data transfer and actions. In simpler terms, it means that your favourite apps can now work together even more seamlessly, adapting to your needs without you needing to configure everything manually.
Why does it matter?
→ For marketers, this means you can now automatically send leads from your website directly to your email marketing tool and then trigger a follow-up task in your project management software all at once. No more juggling multiple platforms or losing track of where your leads are going. For business owners, imagine having your invoicing software send reminders to your communication tool, so your team is always on top of payments—in a matter of clicks. This kind of synergy can save precious time and minimise the chances of errors. Honestly, who doesn’t want more fluidity in their daily grind?