New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier has rolled out a new AI Orchestration feature that allows users to integrate AI more seamlessly into their automated workflows. This means that, instead of manually configuring each step, you can now include AI tools that help make decisions or streamline processes within your automation. Imagine having your favourite AI assistant not just report data but also suggest actions based on that data. Pretty nifty, eh?
Why does it matter?
Think about those moments when a marketing campaign launches, and you’re bombarded with metrics. Typically, sifting through this data to figure out what to do next can feel like trying to find your way through a maze with a blindfold on. With this new feature, a marketer could set up a Zap that uses AI to analyse incoming data and automatically adjust ad spending based on which campaigns are performing best. Or, if you’re a small business owner juggling a hundred things, you can automate your lead management by having an AI tool decide when to follow up with prospects based on their engagement levels. Less stress and more clarity. Who wouldn’t want that?
Sometimes I think about how, just a few years ago, most of us had to manually do these tasks. It’s like I was stuck in a giant spreadsheet jungle, hacking away at data like it was a dense thicket. Now, with tools like this, it’s all about opening new paths and finding smoother rides in our workflows. And let’s be honest, who doesn’t love that feeling?