New Feature / Update: AI-Orchestration in Zapier
Zapier has just rolled out an exciting new feature: AI orchestration. In simple terms, this allows users to automate complex workflows using AI-driven decision-making. So, instead of manually configuring each step of your automation, you can let the AI do the heavy lifting, making those bots a little smarter.
Why does it matter?
For marketers drowning in repetitive tasks, this is a game changer. Imagine automating the process of gathering leads from multiple sources and prioritising them based on their engagement level, all without lifting a finger. This means more time for creative strategy and less head-scratching over tedious tech setups.
Let’s be real; most marketers aren’t in the business of wrestling with APIs and integrations. With AI orchestration, you could set up a Zap that collects leads from Facebook, sends them to your CRM, and even categorises them based on their demographics—bam! That’s pure gold for targeted campaigns. And it’s so much smoother than the awkward dance of “does this connection work or is it still ghosting me?”
So, here’s the challenge for you: How can you leverage this new AI feature to make your workflow not just efficient but downright breezy? Think of it as adding a turbo boost to your processes, allowing you to focus on what truly matters: crafting engaging content and delighted customers.