New Feature / Update: ChatGPT Memory

What is it?

OpenAI has rolled out an exciting memory feature for ChatGPT that remembers information users want it to retain across sessions. This means your conversations with ChatGPT can be more personalised, as it recalls details from previous chats and can follow up on long-running projects or preferences.

Why does it matter?

For anyone working in marketing or project management, this is a game changer. Imagine having a virtual assistant that knows your brand’s voice, your campaign goals, and even your preferred tone. You could start a project one week, let ChatGPT remember all your notes and ideas, and then jump back in the following week without having to repeat yourself. This kind of continuity can save time and keep things flowing smoothly. I’d say it’s like having a reliable assistant at your fingertips, minus the coffee runs!