New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier has just rolled out a new feature called AI Orchestration, allowing users to integrate AI capabilities into their automated workflows. Think of it like adding a smart assistant to your existing routine. You can now set up Zaps (that’s what Zapier calls its automated tasks) that leverage AI for making decisions, processing data, or even generating content, all without needing advanced coding skills.
Why does it matter?
This update opens up a world of possibilities for everyday users—from marketers crafting emails to developers managing projects. Imagine a marketer who needs to send personalised follow-ups to leads: with AI Orchestration, they can automate the collection of data from various sources, generate custom responses, and send them out based on user behaviour—all while sipping their morning coffee. Meanwhile, a small business owner could use it to streamline customer service, auto-responding to FAQs using AI while freeing up time to focus on growth.
It’s a total game changer for those looking to make their automation workflows not just faster but smarter too.