New Feature / Update: AI Orchestration
Zapier has introduced a game-changing feature called AI Orchestration, allowing users to create smart, automated workflows that integrate with over 8,000 apps. This new capability lets users combine traditional tasks with AI-driven actions, making it feel like you’ve added a virtual assistant right into your workflows.
What is it?
Essentially, AI Orchestration enables users to streamline processes by allowing them to define complex workflows that incorporate AI tools without needing to dive deep into code. For example, you might take data from a Google Sheet, run it through a machine learning model, and then automatically send personalised emails based on the insights drawn—all with just a few clicks. It’s like turning your sausage machine into a gourmet factory, with barely more effort than a quick setup.
Why does it matter?
This update could be a game-changer, especially for marketers or small business owners. Picture being able to take leads from your website. With AI Orchestration, you can instantly verify their details, check them against your CRM, and send a tailored follow-up email—all without lifting a finger. This not only saves time but also ensures that potential customers get the attention they need when they’re most engaged.
Another scenario could involve an analyst using AI Orchestration to automate their monthly reporting process. By automatically pulling data, analysing it with AI, and even generating summaries, the analyst frees up significant time for strategic thinking rather than data wrangling. This is the kind of efficiency that feels like magic in a world where time often slips through our fingers like sand.