New Feature / Update: AI Orchestration
Zapier recently launched its new AI orchestration feature, which brings a fresh approach to how we can automate tasks. In layman’s terms, this means you can now set up automation workflows that not only connect your apps but also engage AI to make smarter decisions as part of those workflows.
What is it?
The AI orchestration feature allows users to leverage artificial intelligence to process information and perform actions across different applications. Imagine if your marketing tool could analyse engagement data and, based on that, automatically tweak your email campaigns or social media posts. That’s what this feature is aiming for—taking traditional automation one step further.
Why does it matter?
For marketers, this could mean spending less time sifting through data and making decisions manually. Instead of reacting to trends after they happen, they can anticipate and adapt strategy in real-time. Take someone managing social media. The AI could analyse which posts are performing well and schedule future content around those insights, freeing up creative time for brainstorming fresh ideas.
As a business owner, imagine automating your customer feedback process. AI orchestration can evaluate responses, summarise sentiment, and suggest actionable insights, making customer relationship management smoother without constant manual oversight. This isn’t just a sprinkle of extra tech; it’s about meaningful efficiency.
Now, if you’re like me and have shipped code with more bugs than a Joburg taxi on a rainy day, you’ll appreciate any tool that helps clean up the mess. Trusting AI to handle these things takes a load off your shoulders, allowing you to focus more on the creative side of your projects. It’s this blend of innovation and practicality that really makes Zapier’s new feature exciting.