New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier just rolled out an exciting new feature called AI Orchestration. In simple terms, it helps users automate tasks across their favourite apps using artificial intelligence. Imagine being able to set up workflows where the AI does the heavy lifting—like deciding which email to send based on your calendar events or even pulling data from various sources to generate custom reports.
Why does it matter?
This update is particularly beneficial for marketers and small business owners. Picture this: you’re running a campaign and need to send timely emails to leads based on their interactions. With AI Orchestration, you can automate that entire process. The AI will watch their behaviour—like when they open an email or click on a link—and trigger follow-up actions automatically. It’s like having a reliable assistant who works 24/7, no coffee breaks needed. Additionally, analysts can set up data pipelines more efficiently, saving countless hours on manual data entry, allowing them to focus on insights rather than spreadsheets.