New Update: Zapier’s AI Orchestration Feature Takes Workflow Automation to New Heights

What is it?
Zapier has recently announced a game-changing update to its no-code automation platform: AI orchestration! This new feature allows users to leverage artificial intelligence to not just connect apps, but intelligently manage workflows. So instead of requiring you to manually set up individual triggers and actions, Zapier can now suggest the best automations based on your previous workflows and usage patterns.

Why does it matter?
For marketers and small business owners stretched thin, this means less time fiddling with settings and more time focusing on creative tasks. Imagine a marketing manager who typically spends hours tracking leads across different platforms: with Zapier’s AI orchestration, the tool can now predict which follow-up emails might work best based on what’s worked in the past, and automatically send them out. It’s like having a virtual assistant that learns your habits and optimises your processes without needing much input from you.

I’ve been a user of Zapier for a couple of years now, and I have to admit, sometimes it felt like I was wrestling with all the triggers. But imagining Zapier now doing the heavy lifting? That really feels like a total glow-up for my workflow!