New Feature / Update: AI Orchestrations in Zapier

What is it?
Recently, Zapier unveiled a powerful update called AI Orchestrations, a feature that allows users to integrate AI tools into their existing automation workflows easily. Essentially, this upgrade lets you set up automations that not only connect various apps but also leverage AI capabilities to enhance the way these apps work together. Think of it as creating a more intelligent bridge between your tools, where the AI can make decisions, process information, and streamline tasks based on your preferences.

Why does it matter?
For example, imagine you’re a marketer managing multiple campaigns across different platforms. With AI Orchestrations, you can automate the process of analysing real-time data from social media, email campaigns, and customer interactions. The AI would help you decide when to trigger notifications, send follow-up emails, or adjust budgets—all without needing constant manual oversight. This means you can focus on creating more engaging campaigns rather than getting lost in the nitty-gritty details.

Another practical use case could be for small business owners juggling customer inquiries and appointments. By connecting their CRM with scheduling tools, the AI can automatically sort customer queries, suggest available times, and book appointments without the usual back-and-forth hassle. This not only saves precious time but also enhances customer experience. Simple, yet effective.