New Feature / Update: AI Orchestration
Zapier has recently rolled out a new feature that introduces AI orchestration to its no-code automation platform. This means users can now integrate AI into their automated workflows, allowing for smarter decision-making and task handling without needing to write complex code.
What is it?
In simple terms, AI orchestration enables users to create automations that can perform tasks based on intelligent analysis and criteria set by the user. Imagine you want to send out a follow-up email to anyone who opened your marketing newsletter but didn’t click on any links. With the new AI capabilities, Zapier can help identify those specific users and automate the process of sending tailored messages, making your outreach way more effective.
Why does it matter?
This update matters for a multitude of reasons. For instance, marketers can significantly enhance their engagement strategies by using AI to analyse user behaviours and preferences, leading to more personalised communication. A marketer can set up a workflow that automatically segments their audience based on interaction with content—sending targeted content only when it’s relevant.
Similarly, small business owners can streamline customer service responses. Imagine Jane running her local café: With AI orchestration, she could automate responses to common customer inquiries via email or social media, freeing up her time to focus on brewing that perfect latte instead of typing out standard replies.