What is it?
Ah, let me tell you about a delightful new feature from Zapier that’s just popped up in the past month: AI orchestration. In simple terms, this update allows users to harness the power of artificial intelligence to automate tasks across various applications, just by connecting those apps in Zapier. Think of it as a magical bridge—one that takes the bits and bobs of tedious data entry and turns them into a smooth, seamless flow of work.
Why does it matter?
Now, why should you care, you might ask, while nursing a cup of tea? Well, let me offer you a couple of juicy examples. Imagine you’re a marketer, juggling a hundred campaigns all at once (as one does). Now, with Zapier’s AI orchestration, you could set it up so every time a new lead comes in through your website, the AI analyses that lead’s data and automatically directs it to your CRM with tailored follow-up tasks. You’re free to focus on the creative bits rather than the mundane, which is, I reckon, a grand way to approach any workday.
Or perhaps you’re a small business owner, managing social media posts and customer queries while trying to keep an eye on sales. This is where AI orchestration becomes a trusty sidekick. You can automate responses to common customer questions on social media and generate targeted posts without lifting a finger, allowing you to spend more time connecting with your customers in meaningful ways. A bit of magic, indeed!