New Feature / Update: AI Orchestration in Zapier
What is it?
Zapier, the everyday automation platform that helps you connect your favourite apps without having to code, has just rolled out an exciting new feature called AI orchestration. This addition allows users to harness the power of artificial intelligence to streamline their workflows even more effectively. Simply put, it means you can now incorporate AI reasoning and decision-making capabilities within your automation tasks.
Why does it matter?
This update is particularly game-changing for those in marketing and small business management. Imagine a marketer crafting email campaigns across multiple platforms. With AI orchestration, they can set triggers based on customer behaviours, allowing the campaigns to adapt in real-time without lifting a finger. For small business owners, integrating this into their customer service automation means chatbots can better understand and respond to client inquiries based on the context of previous interactions. It’s like having a virtual assistant that actually understands nuances, enhancing customer satisfaction and operational efficiency.