Thursday, June 19, 2025
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New Automation Feature: Zapier’s AI Orchestration

Last week, Zapier pulled back the curtain on a game-changing feature called AI orchestration. In plain English, this means that Zapier’s now using artificial intelligence to streamline how users automate their tasks across over 8,000 apps. Think of it as having a smart assistant who not only knows your usual workflows but also suggests ways to make them even smoother. Instead of wrestling with multiple app integrations, you can now let the AI figure out the best routes for your automation directly.

So, why should you care? Well, if you’re a marketer juggling social media posts across platforms like Facebook and Instagram, this feature can auto-schedule posts based on when your audience is most active—no more guessing games. Similarly, if you’re an analyst, AI orchestration can automatically pull and process data from various sources, letting you get right to the juicy bits of insight without the hassle of manual data wrangling.

The beauty of this update is in its simplicity and efficiency. Imagine not having to manage all the intricate settings by hand; it’s like having a capable intern who just gets stuff done—without needing to be told repetitively how to do it.

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