New Feature / Update: AI Orchestration
What is it?
Zapier, the popular no-code automation platform, has just rolled out a new feature called AI Orchestration. In simple terms, this means you can now use artificial intelligence to automate even more complex workflows without needing to code. Imagine telling Zapier what you want to achieve, and it uses AI to figure out the best way to connect various apps and services for you. It’s like having a smart assistant who can think ahead and streamline everything.
Why does it matter?
For someone like me who juggles multiple projects, this feature feels like a breath of fresh air. Let’s take a practical example. Suppose you’re a marketer running several campaigns across different platforms—think email, social media, and blogs. With AI Orchestration, you can set up a workflow that not only shares content across all these channels but also learns from past performance. If one campaign succeeds, it can automatically adjust the next one to mimic that success.
Or think of a small business owner managing customer queries. You could connect your support email, social media direct messages, and chatbots, allowing the AI to route queries to the right team member based on priority, freeing up precious time for meaningful customer interactions. It’s these little streamlining effects that can elevate everyday tasks into smooth sailing.