Tuesday, June 17, 2025
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Hot Off the Press: New Features from Anthropic’s Claude AI

New Feature: Claude Gets a Major Update with Enhanced Multimodal Capabilities

What is it?
Claude can now process both text and images, meaning it can handle questions about pictures or generate text related to visual content.

Why does it matter?
– Say you’re a digital marketer wanting to create eye-catching ad visuals; Claude can offer text suggestions that perfectly complement your images.
– A content creator could drop an image into Claude and ask for clever captions, making social media posts pop quicker than a soda can on a hot day.

New Feature: Claude’s Improved Context Understanding

What is it?
This update helps Claude remember the context better during conversations, allowing for a more natural back-and-forth, like talking with your bestie who never forgets your favourite stories.

Why does it matter?
– If you’re a writer, this means less repetitive backtracking when you revisit topics, so you can get to the juicy bits quicker.
– Analysts can dig deeper into discussions without wasting time rehashing the same old ground like a song on repeat.

New Feature: Claude’s Enhanced Customisation Options

What is it?
Users can now tweak Claude’s tone and style preferences, making each interaction feel like your favourite comfy sweater, tailored just right.

Why does it matter?
– A business owner looking to create a brand voice can make sure Claude sounds just like them — friendly and approachable or formal and professional.
– A teacher could adjust Claude to make learning fun, so kids stay engaged without even realising they’re soaking up knowledge.

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