What is it?
Zapier has just rolled out a shiny new feature: AI orchestration. In simple terms, this means you can now automate and streamline tasks across multiple apps using the power of artificial intelligence. You know how sometimes you have one app sorting emails, another sending reminders, and yet another logging data? Well, this update helps those apps talk to each other more intelligently, cutting down on the manual work you have to do.
Why does it matter?
Think about it this way: if you’re a marketer trying to engage customers, you might want to automatically follow up with leads from a webinar. With AI orchestration, you can set up a sequence where once someone registers, it triggers an email, logs that in your CRM, and maybe even adds them to a relevant mailing list—all without lifting a finger. That’s less time spent on the nitty-gritty and more time getting creative with campaigns.
Or let’s say you’re a small business owner. You have a website, a payment platform, and an inventory management system. AI orchestration can help you connect those dots: when an order comes in, it updates your inventory, sends a confirmation to the customer, and even notifies your supplier to restock automatically. It’s like having a virtual assistant that never sleeps.