New Feature / Update: AI Orchestration
What is it?
So, here’s the latest from the world of Zapier, that trusty little friend we all lean on to help our apps play nice together. They’ve rolled out a shiny new feature called AI Orchestration. In simple terms, this clever piece of kit helps businesses use artificial intelligence to streamline their workflows even further. It means that instead of just connecting apps with standard rules, you can now add a layer of AI to decide what should happen next based on the data and trends it sees in real-time. It’s like having a virtual assistant who not only follows your orders but also predicts your needs.
Why does it matter?
This little gem is pure gold for folks working in marketing and customer support. Imagine this: a marketer has set up a workflow where leads from a campaign are automatically entered into a CRM. With AI Orchestration, the system can evaluate which leads are most likely to convert based on past behaviours and engagement levels. Suddenly, it’s not just about collecting information; it’s about nurturing those leads with tailored follow-ups that hit home.
On the flip side, customer support teams can use this too. Picture a world where incoming support tickets are not just responded to but prioritised automatically by the AI. It learns who needs immediate help and who can wait a wee bit longer. This effectively reduces response times and keeps customers happier than a cat in a sunbeam.