New Feature / Update: AI Orchestration
What is it?
Zapier has just unveiled a game-changing upgrade called AI orchestration. Imagine being able to connect your favourite apps not just through traditional automation but with the smart abilities of AI. It’s like having a personal assistant that knows your workflow inside out, picking up where you leave off and making connections you hadn’t even considered. This upgrade allows users to incorporate AI-driven insights into their automations, making them smarter and more intuitive.
Why does it matter?
This is particularly exciting for busy business owners and marketers! Let’s say you own a small café in Melbourne. With this new feature, you can automate your email marketing to upsell new menu items. Based on customer purchase history, the AI can generate personalised email content, suggesting that your regulars try that new caramel slice you just baked. Imagine the delight on their faces when that email lands in their inbox!
Or picture yourself as a marketing whiz, managing multiple campaigns across platforms. AI orchestration can help you monitor performance data in real-time, adjusting your strategies as you go, rather than waiting for weekly reports. You could switch up your ad spend on the fly, pouring more into what’s working and less into what’s not—no more missed opportunities, just smooth sailing!