New Feature / Update: AI Orchestration in Zapier
So, here’s the scoop: Zapier just rolled out a shiny new feature called AI Orchestration. Basically, this means that you can now add some serious smarts to your automated workflows. The platform integrates AI to help you build zaps that not only move data around but can also make decisions based on the information coming in.
What does this really mean? Well, imagine you run an online store, and you want to send follow-up emails to customers based on their purchase history. With this AI twist, you can set it up so that if someone buys a gardening tool, they might get an email about discounts on potting soil. Nice, right? It personalises the experience for your customers without you lifting a finger!
Why does it matter?
For folks like marketers or small business owners, this feature is a game changer. Say you’re a marketer trying to keep your audience engaged. You could create a zap that sends out tailored newsletters based on previous interactions. Like the old days when you knew your customers by name at the corner shop—now, you can do that digitally without breaking a sweat.
Or think about those one-person teams who juggle a million things at once. AI Orchestration allows them to set up smart rules so they can focus on what they do best, rather than sweating the small stuff. In the end, it means more time and better customer experiences—win-win, if you ask me!