New Feature / Update: Zapier Unleashes AI Orchestration

What is it?
Zapier, the automation powerhouse you probably already use to streamline your workflow, has just leveled up. They’ve rolled out AI orchestration, allowing users to set up automated workflows that not only connect apps but also create AI-driven decisions along the way. It’s like adding a brain to your automation—enabling smarter, more flexible processes without diving headfirst into code.

Why does it matter?
Okay, let’s talk about the practical stuff. Say you’re a marketer managing ad campaigns across different platforms. With this new feature, you can automate reports on ad performance, optimizing your budget allocation based on AI insights. Or perhaps you’re a small business owner juggling social media and customer inquiries. Now, you can automate responses based on AI analysis of customer interactions, leaving you more time to focus on what you love—like planning your next big idea!