New Feature / Update: AI Orchestration

What is it?
Zapier has recently launched a new feature called AI Orchestration. In a nutshell, it allows users to create automated workflows using artificial intelligence. Imagine connecting various apps—like your email, CRM, and project management tools—so they can communicate and perform tasks without you having to lift a finger. The AI can now make decisions on how these apps interact based on the data they process.

Why does it matter?
For marketers, this means you can automate your lead generation process. For instance, every time someone fills out a form on your website, AI Orchestration could automatically capture their details, send a welcome email, and even notify your sales team—all without any manual input. If you’re an analyst, it helps streamline data workflows so you can focus more on insights rather than tedious data entry.

Honestly, this is a total game changer for anyone juggling multiple tools. Kind of like having a personal assistant who knows exactly what to do with each task while you sip your coffee and strategise your next big move.