New Feature / Update: AI-Orchestrated Workflows
What is it?
Zapier, a popular no-code automation platform, has rolled out a new update that introduces AI orchestration to its existing features. Essentially, this means that Zapier can now leverage artificial intelligence to streamline and optimise how tasks are automated across the various apps it connects. So, instead of just creating simple ‘if this, then that’ scenarios, users can now incorporate AI elements to make their workflows smarter and more efficient.
Why does it matter?
Let’s break this down. Imagine you’re a marketer juggling several tools to manage campaigns, track leads, and handle customer queries. With this new AI integration, you could set it up so that when a new lead comes in via one app, AI analyses it to determine how best to interact with that lead based on similar past interactions, then automatically sends the right follow-up email or task to your sales team—all without lifting a finger. This could save you countless hours, allowing you to focus on the bigger picture rather than getting bogged down in the details.
Now, let’s say you’re a small business owner who regularly imports data from different sources into your accounting software. The AI can now help identify discrepancies, flagging any unusual data that may require your attention. Basically, you get to keep your fingers on the pulse without drowning in the minutiae, and that’s a game changer for maintaining accuracy in your finances while freeing you up for strategy.
Sometimes, automation can feel like a double-edged sword—great in theory but challenging in practice. But with AI doing some of the heavy lifting, we’re bending that sword towards the light, making our workflows not just efficient, but intelligently responsive.