New Feature / Update: Zapier’s AI Orchestration
What is it?
Zapier, the popular platform for automating tasks between different apps, has recently introduced its AI Orchestration tool. This feature allows users to create workflows with added intelligence, simplifying the process of connecting various applications and automating repetitive tasks. Imagine you have a bunch of different tools you use every day, like email, calendars, and project management software. With this new feature, those tools can communicate more seamlessly and do more complex tasks without needing you to step in manually.
Why does it matter?
For marketers, this means they can set up campaigns that automatically adjust based on incoming data. For instance, if a lead interacts with your email newsletter, Zapier can automatically update that lead’s status in your CRM or send a follow-up email—without you lifting a finger. Developers, on the other hand, can integrate different APIs without diving deep into code. This can save time and reduce the complexity of creating effective automation workflows, letting them focus on more creative aspects of their projects. It’s a bit like having a trusted assistant who knows your preferences and takes care of the details while you handle the big picture.