New Feature Update: Zapier’s AI Orchestration

What is it?
Zapier has just launched an exciting new feature called AI Orchestration, which acts like a smart conductor for your workflows. This addition allows users to integrate AI capabilities into their existing automation setups without needing any coding skills. Imagine connecting your favourite apps, like Gmail or Trello, with AI functions such as chatbots or sentiment analysis, all at the click of a button. No more juggling between apps; it simply flows together, creating more efficient processes.

Why does it matter?
For example, a small business owner can now automate their customer inquiries by using AI to analyse the sentiment of messages coming through their website and route them to the right department—much like a well-timed coffee order at your local café. If the AI detects frustration in a customer’s email, it can flag it for immediate attention. Marketing teams can also leverage this feature by automating social media responses based on public sentiment, saving them valuable time while enhancing customer engagement. Think of it as the difference between sending a postcard and giving a warm, personalised phone call.