New Feature / Update: AI Orchestration in Zapier
Zapier has rolled out a game-changing feature: AI orchestration. Now, what’s that all about? Simply put, it’s a smart upgrade that lets users automate and connect apps with an AI twist. It means your workflows can be more streamlined and context-aware than ever. For example, if you automatically get notifications from a form submission, the AI can now analyse the data and suggest the next steps—like sending a follow-up email or logging it in a spreadsheet.
Why does it matter?
Let’s get real. Time’s money, and for folks juggling multiple tasks—like marketers and small business owners—this means serious efficiency gains. Imagine a small business owner who just set up a customer feedback form on their website. With this new feature, they could automatically gather responses and have the AI suggest personalized follow-up emails. Or think about a marketer using Zapier for campaign tracking; they could now automatically sort and analyse data, helping them make data-driven decisions faster instead of chasing numbers manually.