New Feature / Update: Custom Instructions
What is it?
OpenAI has rolled out an exciting new feature for ChatGPT called Custom Instructions. This lets users personalise their interaction with the AI by providing specific instructions on how they’d like it to respond and what information is important to them. Imagine that! Instead of getting generic replies, your chat experience can now be tailored to suit your style and preferences.
Why does it matter?
Let’s break this down. For marketers, this means creating a voice for their brand that resonates perfectly with their audience. Instead of a one-size-fits-all approach, your AI can now embody your brand’s personality, writing style, and even incorporate specific product details you want to highlight. For business owners, this offers a powerful tool to streamline communication—think of having your AI assistant specifically geared towards providing updates, drafting emails, or even generating reports in a format that fits your needs.
I recently tried this out while working on a marketing campaign. I provided instructions that emphasised my brand’s friendly tone and the importance of engaging storytelling. The responses I got weren’t just good; they felt like they were written by someone who truly understood what we were about. This kind of customisation is a game changer—it’s like getting that perfect cup of coffee made just the way you like it, every time.